Speeding
The campaign targets young people in urban areas with messages about the dangers of speeding and the joy of a life well-lived.
The speeding campaign was launched in 2019 and cycling in and out of market to maintain top of mind awareness. The campaign is designed to appeal to young males’ common sense, presenting them with the choice of the dangerous consequences of speeding or the prospective joy of their future lives.
The campaign is primarily targeted at those living in urban areas and is delivered through TV, Radio, Billboard, digital and social media.
