Drink driving

Enough's Enough campaign tells the story of a family who lost their daughter to a drunk driver, and calls for an end to drink driving.

The Enough’s Enough campaign targeting the urban audience has been in market for 5 years.

The campaign tells the true story of the Hassall family, who lost their daughter and sister when a drunk driver hit the car she was travelling in. They join emergency workers, doctors and police calling for an end to drink driving.